Content
Consistent, high-quality thought leadership — without the writing block.
This workflow monitors industry trends, identifies the most important conversations happening in your space, and drafts expert-level opinion pieces and analysis posts for your founders and executives.
Workflow Steps
How this workflow runs
Trend monitoring
Weekly Business DigestWeekly Business Digest monitors industry conversations and identifies the most important debates and trends.
Opportunity identification
Content Marketing FlywheelContent Marketing Flywheel identifies the best topics for opinion and thought leadership content.
Angle development
Content Marketing FlywheelA distinctive angle and point of view is developed based on your positioning and brief.
Research and drafting
Content Marketing FlywheelThe article is researched and drafted with supporting data and examples.
Approval gate
Approval GateThe draft is reviewed by the executive/founder for voice and perspective alignment.
Publication
Content Marketing FlywheelApproved piece is published to LinkedIn, your blog, or newsletter.
Triggers
What starts this workflow
Weekly schedule
Manual trigger with topic brief
Outputs
What you get when it runs
Thought leadership article draft for approval
Published piece on LinkedIn or blog
Repurposed social content via Repurposing Engine