Content
Win back disengaged subscribers before they go cold permanently.
This workflow identifies disengaged subscribers in your email list, segments them by inactivity duration, and drafts targeted re-engagement sequences — maximizing list health and deliverability.
Workflow Steps
How this workflow runs
Inactive subscriber identification
Email Campaign ManagerEmail Campaign Manager identifies subscribers with no opens or clicks in the past 90 days.
Segmentation
Email Campaign ManagerInactive subscribers are segmented by inactivity duration — 90 days, 6 months, 12+ months.
Re-engagement sequence drafting
Email Campaign ManagerTargeted win-back emails are drafted for each segment — different urgency and offers per segment.
Approval gate
Approval GateAll sequences are reviewed and approved before sending.
Send and monitor
Email Campaign ManagerSequences are sent via Beehiiv or Ghost. Non-responders are flagged for removal.
Triggers
What starts this workflow
Quarterly schedule
Manual trigger
Outputs
What you get when it runs
Segmented inactive subscriber list
Re-engagement email sequences
Non-responder removal list for list hygiene